The Discovery stage is to outline the desired goals and outcomes of your website. Together we will identify the intended goals and purposes of your website and it's impact on your business.
The Sitemap is a bird's-eye view of your entire website. It is the blueprint of your website with all the relevant information about your business. A sitemap is a clearly laid out plan of how your website will be built and how your users will navigate through it online.
A Wireframe is a the layout and flow of your website. A wireframe is meant to represent the user's journey on your website from start to finish along with any additional functions that have been discussed for your project.
The visual design of your website is the process of creating the final look & feel of your website. The visual design will include your native content, designs, multimedia, and animations to provide a seamless and compelling design.
The development of the website is the creation of your website in code form to ensure that your website will be able to function and interact with the internet.
Knowing what your services are and who you're trying to reach with your services are two critical things that need to be addressed when crafting any kind of marketing strategy. During the Research & Discovery phase, we will create a number of customer profiles and identify their pain points so that we are able to create an effective marketing plan for your business.
A strategy without a goal is like driving without a destination. During our Strategy meeting, we will identify specific marketing and business goals that will hep assess the effectiveness of your digital marketing plan. During this phase, we will go over a number of possible approaches we can take (Organic vs. Paid) in order to reach your business and marketing goals.
The Design & Production stage is when we start setting up all the necessary channels in your marketing strategy, as well as crafting the necessary content and deliverables that will be used to reach more customers.
This is the phase where we start to market and post your marketing content. This is also where we start launching any PPC (Pay-Per-Click) campaigns. During this phase, we will focus on ad engagements and impressions.
This phase includes delivering all the marketing assets and tracking the performance of each ad. After examining the data of your marketing efforts, we will then make some final tweaks and adjustments to further optimise the performance of your ads.
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